The Company:

Jackson Hewitt Tax Service®, Independently Owned. East Hartford, CT
Jackson Hewitt® is a professional tax service with approximately 6,800 franchised and company-owned offices throughout the U.S. We're a leader in the tax preparation industry, providing full service individual federal and state income tax preparation.

The Challenge:

To attract new customers in a highly competitive and commoditized inner city tax preparation business.

The Solution:

Client base is extremely diverse, many of who have family overseas or across the country. Utilized free custom-designed long distance phone card as a carrot to attract customers, in addition to $25.00 off their tax preparation fees. The all-in-one cost was in line with our marketing budget and the unique offering separated Jackson Hewitt from the competition.

The Results:

Business grew 30% over the previous year and 150 new clients were added to the East Hartford location while the industry growth rate was flat. The cost structure, transparency and online tracking of the ReAct program were impressive.

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ReAct Incentive Program:

Marketing Incentive Programs, Customer Reward Programs - ReAct Works offers affordable incentive programs and customer reward programs for corporate incentives, promotions, marketing incentives, survey incentives and customer loyalty.