Prior to ReAct technology, clients would typically purchase a large supply of custom promotional phone cards and distribute them to their target group. As with all promotional items, recipients perceive the gift along the satisfaction continuum of very valuable to not valuable. Regardless of recipient perception, the client paid for all the premiums distributed.

With ReAct, the client only pays for the promotional phone cards that are activated by the recipients, plus printing costs. In a recent promotion for a large consumer products company, a custom prepaid phone card was included in each product package offered for sale. The campaign was set for seven months and within that time period, consumers could activate their phone card on-line or by telephone. The results were sent to a secure, private web site so that the client could monitor the activations in real time.

Of the over 500,000 phone cards included in the product packages, only 21% were activated. The client was not obligated to pay for the remaining 79% -- Now, that's cost effective!

Cost effective consumer incentives, corporate incentives, pay per use incentive program. The ReAct Works incentive program is a valuable sales incentive for ad agencies, marketing departments and other sales organizations wanting a greater response from their target audience. ReAct Works is especially helpful when measurable response is important to the success of a program. Corporate incentive program available in the United States and Canada.